Growth Marketing Content Plan

It's like the ultimate treasure hunt. By mapping out your strategy, you'll uncover hidden gems of content that will lead your business to riches. Okay, maybe not literal riches, but you get the idea. Don't let your content strategy be a wild goose chase – plan it out and watch your business thrive.

This Google Sheet includes four tabs:
Tab 1: Read Me Explainer
Tab 2: Define user needs
Tab 3: Audit existing content
Tab 4: Identify content gaps
Tab 5: Create a budget & timeline

Step 1. Understand customer needs
Creating a content plan without understanding your customer is like building a house without a blueprint. Sure, you may have all the materials you need, but without a clear plan and understanding of what your customer needs and wants, your end product is likely to be disjointed and lack cohesion. Understanding your customer helps to guide your content strategy and ensures that you are creating content that serves a purpose and meets the needs of your audience.

Step 2. Audit existing content
Before we start dreaming up fresh ideas for content, let's first explore the existing content and see if there's anything we can give a fresh coat of paint to and reuse. It's important to understand what's already out there before we start brainstorming.

Step 3. Identify content gaps
It's crucial to discover any missing pieces in your content puzzle so we can craft tailored messages for every stage of the journey and address all the needs, thoughts, and emotions of your users.

Step 4. List content ideas
With a clear map of content gaps in hand, it's time to let your imaginations run wild and come up with fresh ideas for every missing piece. You can tackle one gap per campaign or mix and match a few. And don't worry if you hit a creative block, we have a trusty idea generator to lend a helping hand.

Step 5. Create a budget & timeline
Now it's time to put the finishing touches on your content plan by setting a budget and timeline. While some expenses will be tied to specific campaigns, such as ad spend, there are also fixed costs to consider like software subscriptions and team salaries. With this information in hand, you'll be ready to execute your content strategy with precision.

About me
I've spent the last 5 years building a multi-million ARR business, managing international growth teams, and seeing an 8-figure exit. I’ve seen what it takes to help SaaS companies achieve high levels of growth. And it's these secret insider resources that I list on Gumroad that have turned my team into a productive powerhouse, and now you can have access too.